Privacy Policy

  1. Introduction

Strong Master Corp. (“we”, “our”, “us”, and “Strong”) recognizes the importance of protecting the privacy and the rights of individuals in relation to their personal information. This document is our privacy policy, and it tells you how we collect, use, and disclose your personal information.

We respect your rights to privacy under the Personal Information Protection and Electronic Documents Act (UK) and applicable Canadian provincial privacy legislation (collectively, “Privacy Laws”). We comply with all Privacy Laws in respect of the collection, use, and disclosure of your personal information.

Strong operates a franchise network of independently owned and operated businesses, all of which operate under a franchise grant from Strong (each, a “Strong Franchisee”). This privacy policy applies only to the handling of personal information by Strong, including through our website: strongpilates.co.uk and our mobile application (collectively, the “Platform”). This privacy policy does not apply to the privacy practices of any Strong Franchisees.

By accessing or using our Platform or services, you signify your acceptance of this privacy policy and consent to our collection, use, and disclosure of your personal information as described in this privacy policy. You may withdraw your consent to our collection, use, or disclosure of your personal information at any time by contacting us using the contact information provided in this privacy policy. If you choose to withdraw your consent, we may not be able to provide you with certain services, communications, and opportunities as described in this privacy policy.

  1. What is your personal information?

When used in this privacy policy, the term “personal information” means any information about an identifiable individual, including information that can be used to identify you. This may include your name, address, telephone number, email address, profession, or occupation. If the information we collect personally identifies you, or you are reasonably identifiable from it, the information will be considered personal information.

  1. What personal information do we collect?

If you are a customer or potential customer, we may collect the following types of personal information about you:

  • name;
  • mailing or street address;
  • age or birth date;
  • email address;
  • telephone number;
  • username, password, and any personal information that we obtain when you use our Platform or social media, including details of your preferences in receiving marketing information and your communication preferences;
  • the last four digits of your credit card via our mobile application and online booking provider, and/or other payment method details via Stripe, our third-party payment processor;
  • information you choose to provide to us during telephone calls, in-person visits, or in emails to our representatives from time to time;
  • personal information relating to injuries, illnesses, whether you are pregnant, and any other relevant health information;
  • details of the services you have acquired from us or which you have inquired about, together with any additional information necessary to deliver those services and to respond to your inquiries;
  • details of your attendance rates and information about how you use our services; and
  • technical information related to your internet protocol (IP) address used to connect to our Platform, information about your visit to our Platform, and location information that we may collect through our Platform.

We may also collect some information that is not personal information because it does not identify you or anyone else. For example, we may collect anonymous answers to surveys or aggregated information about how users use our Platform.

If you are a Strong Franchisee or you apply to become a Strong Franchisee, we may collect additional information, including:

  • qualifications and work experience;
  • information relating to your business, including business name, business identification number, director, and/or shareholder information; and
  • bank details to enable agreed direct debits.
  1. How do we collect your personal information?

We collect your personal information directly from you unless it is unreasonable or impracticable to do so. When collecting personal information from you, we may collect in ways including:

  • when you make an inquiry about our services or becoming a Strong Franchisee;
  • through your access and use of social media or our Platform, including information collected directly and indirectly using cookies and similar technologies (including third-party cookies, such as Google Analytics);
  • during conversations between you and our representatives;
  • when you ask to be placed on one of our mailing lists;
  • when you apply for a job with us; or
  • when you become a customer or a debtor of ours.
  1. What happens if we can’t collect your personal information?

If you do not provide us with the personal information described above, some or all of the following may happen:

  • we may not be able to provide our services to you, permit participation in events, programs, and activities we manage or deliver, either to the same standard or at all;
  • we may not be able to provide you with information about services that you may want or personalize your experience with us; or
  • we may be unable to tailor the content of our Platform to your preferences and your experience of our Platform may not be as enjoyable or useful.
  1. For what purposes do we collect, use, and disclose your personal information?

We collect personal information about you so that we can perform our business activities and provide the best possible quality of customer service. We collect, use, and disclose your personal information for the following purposes:

  • to provide and personalize our services to you (either as a customer of Strong or a Strong Franchisee);
  • to send communications requested by you;
  • to answer inquiries, provide information or advice about existing and new services, and effectively respond to your customer service requests;
  • to assess the performance of our Platform, and to improve the operation of those;
  • to process transactions via Stripe, our third-party payment processor;
  • to conduct business processing functions, including providing personal information to third parties such as Strong Franchisees to provide you with the services, Stripe for payment processing, and Hapana for mobile application and online booking system functionality;
  • for administrative, marketing and advertising (including direct marketing, such as SMS text messages, emails, and newsletters), planning, product or service development, quality control, and research purposes;
  • to provide your updated personal information to our Strong Franchisees, contractors, or service providers;
  • to promote our services on social media;
  • to update our records and keep your contact details up to date;
  • to process and respond to any complaint made by you; and
  • to comply with any law, rule, regulation, lawful and binding determination, decision, or direction of a regulator, or in co-operation with any governmental authority.

We may also share your personal information with third parties to support the delivery of our services to you and for any other purpose for which you have consented.

  1. Cookies

When you access our Platform, we may send a “cookie” (which is a small summary file containing a unique ID number) to your computer or mobile device. This enables us to recognize your device and greet you each time you visit our Platform without bothering you with a request to register. It also enables us to keep track of services you view so that, if you consent, we can send you news about those services. We also use cookies to measure traffic patterns, to determine which areas of our Platform have been visited and to measure transaction patterns in the aggregate. We use this to research our users’ habits so that we can improve our online services. Our cookies do not collect personal information. If you do not wish to receive cookies, you can set your browser so that your device does not accept them. We may log IP addresses (that is, the electronic addresses of computers connected to the internet) to analyze trends, administer the Platform, track users’ movements, and gather broad demographic information.

  1. Links

We may provide links to third-party websites and platforms outside of our Platform, including links to websites and mobile applications operated by Strong Franchisees. These linked sites are not under our control, and we cannot accept responsibility for the conduct of companies linked to our Platform. Before disclosing your personal information on any other website, mobile application, or platform, we recommend that you read the privacy policy and the terms and conditions of using that website, mobile application, or platform. Third-party websites are responsible for informing you about their own privacy practices.

  1. How we share your personal information

We may disclose your personal information to:

  • our Strong Franchisees, affiliates, contractors, or service providers for the purposes of operation of our Platform, including our online booking system, fulfilling requests by you, and to otherwise provide services to you (including, without limitation, web hosting providers, IT systems administrators, payment processors, data entry service providers, electronic network administrators, debt collectors, and professional advisors such as accountants, solicitors, business advisors, and consultants);
  • relevant government, federal, and provincial authorities for the purpose of investigating an incident, including a workplace health and safety matter or security incident;
  • a responsible person (e.g., parent, guardian, spouse) if you are injured, incapable, or cannot communicate, unless you have requested otherwise; and
  • any organization for any authorized purpose with your express consent.

We may combine or share any information that we collect from you with information collected by any of our related entities or Strong Franchisees for the purposes set out in this privacy policy.

  1. Direct marketing communications

We may send you direct marketing communications and information about our services that we consider may be of interest to you. These communications may be sent in various forms, including mail, SMS, fax, and email, in accordance with applicable marketing laws, such as UK’s Anti-Spam Legislation (CASL). If you indicate a preference for a method of communication, we will endeavour to use that method whenever practical to do so. In addition, at any time you may opt-out of receiving marketing communications from us by contacting us (see the details below) or by using opt-out facilities provided in the marketing communications. If you choose to opt-out of receiving marketing communications from us, we will then ensure your name is removed from our mailing list.

We do not provide your personal information to other organizations for the purposes of direct marketing.

  1. Do we collect, use, disclose, or store your personal information outside of UK?

We may disclose personal information to our related entities or Strong Franchisees, third-party suppliers, and service providers located overseas for some of the purposes listed above. We take reasonable steps to ensure that the overseas recipients of your personal information do not breach the Privacy Laws relating to your personal information.

We may disclose your personal information to entities located outside of UK, as follows:

  • our mobile application support team in Australia; and
  • our data hosting and other IT service providers, located in the United States and hosted on Amazon Web Services.

You may access written information about Strong’s policies and practices with respect to service providers outside UK by contacting us (see the details below). Our team can answer any questions you may have about the collection, use, disclosure, or storage of personal information by service providers outside UK for or on behalf of Strong.

  1. Security and data quality

We may hold your information in either electronic or hard copy form. We take reasonable steps to ensure your personal information is protected from misuse and loss and from unauthorized access, modification, or disclosure.

We strive to ensure the security, integrity, and privacy of personal information that you submit to us through our Platform. Unfortunately, no data transmission over the Internet can be guaranteed to be totally secure. Accordingly, any personal information or other information which you transmit to us online is transmitted at your own risk. We endeavour to take all reasonable steps to protect the personal information you may transmit to us or from our online products and services. Once we do receive your transmission, we will also make our best efforts to ensure its security on our systems.

In addition, our employees and the contractors who provide services related to our information systems are obliged to respect the confidentiality of any personal information held by us.

Personal information is destroyed or de-identified when no longer needed or when we are no longer required by law to retain it (whichever is the latter).

CCTV recordings captured for security purposes can be accessed only by authorized staff. Recordings of a specific incident may be released to the relevant law enforcement body only under the terms of this privacy policy or subject to the execution of a search warrant or other legal process.

  1. How can you access and correct your personal information?

You may request access to any personal information we hold about you at any time by contacting us (see the details below). Where we hold information that you are entitled to access, we will try to provide you with suitable means of accessing it (for example, by mailing or emailing it to you). Before providing access to any information, we will first verify your identity, and you consent to our collection and use of your personal information for verification purposes.

There may be instances where we cannot grant you access to the personal information we hold. For example, we may need to refuse access if granting access would interfere with the privacy of others or if it would result in a breach of confidentiality. If that happens, we will give you written reasons for any refusal.

If you believe that personal information we hold about you is incorrect, incomplete, or inaccurate, then you may request us to amend it. We will consider whether the information requires amendment. If we do not agree that there are grounds for amendment then we will add a note to the personal information stating that you disagree with it, together with your requested amendment.

If we correct your personal information, we will, so far as is reasonably practicable, inform every other person to whom we have disclosed that information of the correction.

  1. What is the process for complaining about a breach of privacy?

If you believe that your privacy has been breached, please contact us using the contact information below and provide details of the incident so that we can investigate it. We will treat your complaint confidentially, investigate your complaint and aim to ensure that we contact you and your complaint is resolved within a reasonable time (and in any event within the time required by the relevant Privacy Laws, if applicable).

  1. Contacting us

If you have any questions about this privacy policy, any concerns, or a complaint regarding the treatment of your privacy or a possible breach of your privacy, please contact us using the details set out below. We will treat your requests or complaints confidentially. Our representative will contact you within a reasonable time after receipt of your complaint to discuss your concerns and outline options regarding how they may be resolved. We will aim to ensure that your complaint is resolved in timely and appropriate manner.

Please contact us at:

Chris Sonntag

[email protected]

Mailing Address:

140 Yonge Street, Suite 200

Toronto, ON M5C 1X6

  1. Changes to our privacy policy

We may change this privacy policy from time to time. We will notify you of any changes to this privacy policy when such notice is required by Privacy Laws. Any updated versions of this privacy policy will be posted on our Platform and will be effective from the date of posting. You are responsible for checking if any amendments have been made to this privacy policy. Your continued access to and use of our Platform or services following a change to this privacy policy will constitute your consent to collection, use, and disclosure of your personal information as described in the amended privacy policy. This privacy policy was last updated on December 19, 2023.