Down for more?
View our available territories here to Own a STRONG.

Join Australia’s fastest growing Pilates franchise and own your own STRONG Pilates studio. In 2022, the pilates industry experienced 250% growth in Australia & New Zealand* with its popularity now 2.8 times that of yoga in Australia alone~. The global Pilates & Yoga market has an anticipated compound annual growth rate of 10.0% from 2021 to 2028, with majority of the key players being Pilates studios.^

STRONG Pilates founders Michael Ramsey and Mark Armstrong sit among the elite in Australia’s fitness industry. They talk the talk as well as walk it, mostly because they have been in your shoes. This duo have owned a number of high performing franchise fitness studios, including some that were the highest performing for their market in Australia. They found a gap in the fitness industry for a long term, sustainable, safe, no impact model which led to our unique concept.

Launched in October 2019, STRONG Pilates is growing exponentially with 130+ territories sold & reserved across Australia, New Zealand, Canada, Singapore, UK and the EU.

Territories reserved, sold and open across the world

Average members on opening

This website and its content are for informational purposes only and are neither an offer to sell nor a solicitation to buy a franchise. Nor is this information directed to the residents of any particular state or jurisdiction. Certain states regulate the offer and sale of franchises and, if you reside in any such state, we will not offer or sell you a franchise unless and until we have complied with the applicable pre-sale registration and disclosure requirements. Regardless of what state you reside in, an offering can only be made after you have received a franchise disclosure document. In addition, several countries regulate the offer and sale of franchises.

Pilates Inspired, Cardio Infused.

REFORM? Always. ROW or RIDE? Your choice.

Part Resistance, Part Cardio, Full Body Workout.

For Those Down For More. More Sweat. More Strength. More Results.

The STRONG Offer

Our comprehensive onboarding program will set you up for success. Together with our tried and tested presale campaign, our studios open their doors with an average of 175+ members.

As a STRONG partner, you not only reap the rewards of small business ownership, but you also benefit from leveraging our international advertising, public relations, and communications initiatives built around the STRONG brand.

At STRONG we are focused on staying one step ahead, offering our partners a complete package of products and services, which include:

  • Large territories
  • A unique service offering
  • Innovative training systems & tech
  • A highly competitive & profitable business model
  • Endless support & guidance through on-boarding, pre-sale and ongoing studio operations
  • An evolving brand that’s always ahead of the curve
  • World class marketing & operations guidance
  • And more



A former professional cricketer for 17 years with a wealth of knowledge of elite-level systems and programming. Having been exposed to many different countries and cultures, Hasto quickly learned the need for study and professional development. His knowledge is wide-ranging through various bachelor degrees and small business, fitness and coaching courses.

Since retiring from cricket in 2017, he successfully opened and ran multiple businesses from start-up stage in the health/fitness industry as well as hospitality and coaching. Hasto opened his first STRONG Studio in Australia early 2020, and now exclusively owns the Master Franchise for STRONG Pilates across the UK.

Contact: [email protected]

“They’ve been really supportive of us and I think they understand the position that we are in as franchisees, because they have been there themselves. They know what it is like to put everything on the line.”

Ash, STRONG Pilates Burleigh

At the forefront of Innovation.

At STRONG, we never rest on our laurels. We are constantly conceptualising and testing new fitness technology that can add to and evolve the STRONG offering to enhance our client experience.

Our Rowformer is an exclusively-licensed machine that is half a reformer Pilates and half a rower, which makes for an intense full-body workout that combines cardio training with strength and resistance.

Launching in 2023, our Former range has evolved to now include the Bikeformer, swapping out the rower for a bike. Another first to market in our industry, exclusive to STRONG.

Meet the Rowformer

The ROWFORMER is a cutting-edge, first-of-its-kind machine that combines progressive spring tension, quality vinyl anti-microbial seats with foam insets for cushion and stability, resistance bands, and the renowned Concept 2 rowing machine equipped with a proprietary foot plate and seat system, all monitored by the PM5 for comprehensive tracking.

Put simply: Rowing Machine + Reformer Bed = A ROWformer.

Pre & Post Workout

STRONG’s Mobility Screens provide a guided stretch 10 minutes before or after a STRONG class. The screens generally sit in communal areas within the studio and display a yoga flow that directly relates to the type of STRONG session on the day.

Unique to STRONG Pilates

Unique to STRONG Pilates, our instructor-assist technology provides a visual queue to the members, displayed on movement screens around the studio. Our instructors have full control, using a remote system to move from one exercise to another.

The choice is yours

Row or ride? The choice is now yours. Introduced in 2023, RIDE stays true to our high intensity, low impact ethos, giving our members another way to HIIT their goals. The introduction of the Bikes is allowing members to choose their favourite equipment for their cardio workout.
Want to chat more? We’d love to take you through what it’s like to own a STRONG.

We are always travelling around so we might even be able to do that in person.

Please fill out the form here and we will get in touch.


Michael Ramsey & Mark Armstrong
STRONG Founders

How do I get started?
After your conversation with STRONG co-founder, Mark Armstrong, your next step will be to reserve your territory. For Steps To Opening Your Own SRONG, get in contact.
Why should I consider a STRONG franchise?
STRONG aspires to be at the forefront of innovation to enhance our client experience and keep evolving, ensuring we set you up for success. Our unique concept with our exclusively-licensed machines, brings a full body workout that is high intensity and low impact for a sustainable approach to fitness. And, we would love for you to be part of our community.
Do I need to be a previous gym or business owner to own a STRONG pilates studio?
No need. Some of our franchisees started off as members and loved what STRONG Pilates had to offer them- a community, strong mind and body. This passion for the brand was the driving force behind their desire to offer the same experience to others.
What type of support will I receive from STRONG HQ?
Our comprehensive onboarding program will set you up for success and we will be there every step of the way throughout finding the right site for you, fitout, pre-launch and open day. You will also be able to leverage our STRONG brand reputation with our advertising, public relations and communications.